Tohoku Japan Travel Gems - talking with Jess Hallams

Jessica Hallams is originally from Canberra, Australia, and now lives and works in the Tohoku region of Japan. She originally came to work in Fukushima as a JET program teacher, and now works as a travel promotion expert and tour planner and destination management based in Sendai. Watch our talk here on YouTube.

Revisiting a great talk about sustainable travel gems in the Tohoku area of Japan from 2020 with local travel industry professional Jessica Hallams.

Jess here tells us some of her ideas from her excellent TED talk in 2018 where she talked about the problem with all of the information about Fukushima being only focused on the nuclear disaster, which is a serious problem, but only effects 3% of the large prefectural area of Fukushima. She also talks about the need for regional branding and local residents role as ambassadors for the area- all fantastic, insightful ideas any tourist destination should explore!

Jess Hallams TedX Tohoku University Talk

Tohoku Local Secret Tours https://www.tohoku-local-secret-tours.jp/

+ In-Outbound Sendai Matsushima https://www.inoutbound.co.jp/en.html

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#tohoku #travel #branding #jesshallams